DMP & Data Optimization

Transform your audience data into a powerful competitive advantage with our advanced data management solutions.

Data-Driven Advertising

In today's digital landscape, data is the foundation of effective advertising. Our Data Management Platform (DMP) empowers you to harness the full potential of your audience data to drive more targeted, relevant, and effective campaigns.

We help you collect, organize, analyze, and activate data from multiple sources to create a comprehensive view of your audience, enabling precise targeting and personalized messaging that resonates with users.

For mobile game developers and publishers, our data solutions provide unparalleled insights into player behavior, allowing for sophisticated user acquisition strategies and monetization optimization.

DMP Capabilities

Our Data Management Platform offers comprehensive capabilities to leverage your audience data effectively.

First-Party Data Activation

Unlock the full potential of your owned customer data by organizing, enriching, and activating it across campaigns.

Audience Segmentation

Create granular audience segments based on demographics, behaviors, interests, and engagement patterns.

Look-alike Modeling

Expand your reach by finding new users who share characteristics with your best-performing customer segments.

Cross-Device Mapping

Track and target users seamlessly across their smartphones, tablets, and other connected devices.

Applications for Mobile Gaming

Our DMP solutions are particularly valuable for mobile gaming clients, enabling sophisticated audience targeting, user acquisition, and monetization strategies.

User Acquisition for Mobile Games

Target users most likely to install and engage with your game based on behavioral patterns and interests.

Re-engagement Campaigns

Identify and re-engage lapsed users with personalized messaging based on their previous in-app behavior.

Monetization Optimization

Segment users based on their likelihood to make in-app purchases or engage with specific ad formats.

Competitive Conquest

Target users of competing apps with tailored messaging highlighting your unique value proposition.

Our Data Optimization Process

We follow a comprehensive approach to ensure your data is effectively leveraged for maximum impact.

Data Collection

We gather first-party data from your apps and websites, as well as relevant second and third-party data sources.

Data Organization

We clean, normalize, and structure the data to ensure accuracy and usability.

Audience Analysis

Our algorithms analyze the data to identify patterns, segments, and opportunities.

Strategy Development

We develop data-driven targeting strategies aligned with your business objectives.

Campaign Execution

We activate the data across your programmatic campaigns, optimizing in real-time.

Performance Analysis

We continuously monitor results, refine strategies, and improve performance.

Success Story

See how our DMP solutions transformed results for a leading mobile game developer.

Casual Game Publisher

A leading casual game publisher was struggling with rising user acquisition costs and declining ROAS. By implementing our DMP solution, they were able to:

38%

Increase in ROAS

45%

Reduction in CPI

3.2x

Higher D7 Retention

By leveraging look-alike modeling based on their highest-value players, implementing advanced behavioral targeting, and optimizing campaign delivery in real-time, they achieved unprecedented improvement in their user acquisition performance.